How and why to build an email list

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If you’ve heard it once, you’ve heard it a million times. The money is in the list. List building is one of the most effective ways to generate online home based business success. You can’t afford to ignore this powerful approach.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Putting a message in front of an individual on multiple occasions is more likely to result in a sale. You can create opportunities for multiple exposure by adding an individual to your list.

People are also more likely to buy from those with whom the feel a trusting connection. List building allows you to build a relationship with your subscribers. That increases your credibility, producing more sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze pages has only one purpose. It should convince readers to sign up for your list. Everything else is irrelevant.

The use of a free gift is an effective way to persuade visitors to join your list. This is a proven strategy that you can use to spur the success of your business.

It’s not enough to have a good freebie, though. You also need to build your squeeze page the right way. We know that specific squeeze page techniques generate optimal results. You should be using those moneymaking approaches. As such, you’ll want to rely on these three strategies.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Second, the squeeze page should feature a powerful, brief message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.

Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary

If you’re following those three pieces of advice and are offering a smart “bribe”, you’ll have a successful squeeze page! You’ll be able to build trust and credibility with your subscribers. You’ll also have the chance to expose your subscribers to key marketing messages more than once.

You will take your Internet marketing efforts to the next level if you learn how to build an email list. The fact that so many successful marketers embrace list building isn’t an accident. The money really is in the list!

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