Get indexed, get ranked, get traffic

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It’s undeniable that the one thing you need to succeed in your online business is traffic. And the best kind of traffic is free traffic. So where do we get free traffic? Google and other search engines.

How does free search engine traffic work?

You’ve experienced this process a lot of times. You visit your favorite search engine. Type in something you’re looking for. And click one of the links that shows up. Turns out that the website you visit just got free traffic from the search engine. So the real question is how you get that free traffic.

If you’re like most people you only click links on the first page or two. Actually, almost 100% of the free traffic goes to this first page of results. And believe it or not, the first 3 results receive over 70% of the traffic.

So, obviously your site needs to be in the first page of results to get free traffic from Google. To do that, you need to be “ranked” in Google’s Top 10 results. Which brings up..

What is search engine optimization?

Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. The formula Google uses to determine this is known only by Google. But there are several things that we know for sure.

Getting indexed

First, before you can get ranked highly, Google has to know you exist. This is known as being “indexed.” When your website gets indexed, Google stores information about it in their massive database.

In order to get indexed, Google has to be able to find you. Getting a link from another site will accomplish this easily. Since some of these site will already be indexed, Google will follow the links on their pages and find you.

Twitter and Facebook updates are great places to put links to your site. Google visits these sites many times every day. So any new links will be followed right away.

Gaining ranking

After this first hurdle, you need to start gaining ranking. Due to the massive size of the Google database – literally billions of pages – just getting indexed doesn’t do much for you.

Here’s what’s important in ranking:

  • Content
  • Links
  • Activity

Optimized content

This is the SEO you do on your site itself. And it means that the content on your page matches the keywords you’re targeting. The topic of this article is clearly SEO. One reason Google knows this is because the words search engine optimization appear inside it. And another way this is determined is by the other related phrases like traffic generation that are also in the article.

The title of the page, the domain name and other pages on your site are also important. Google uses all of this content to figure out what your site is really about.

Link juice

The next thing to consider is your links. The links coming in and the links going out are included in this. It’s very important that you have more links coming in than you have going out. So the number of inbound links is important.

One great way to get lots of inbound links is through web 2.0 sites. To use this technique you write articles related to the topic of your websites. You have to also write several different versions of your articles. And post unique versions to lots of websites that accept articles. And the more you do the better.

Make your site active

The last thing we know for sure is that Google likes to see active sites. A page that was created 3 years ago and hasn’t been touched since won’t rank well. Google expects you to be updating your site regularly. You can do this with RSS feeds and news posts.

But the best way is with active discussions on your page itself. So, obviously, you need to get people to visit your site on your own, too. One simple method for doing this is to use forums.

Set up forum profiles with the ones related to your website. Visit often and make posts. And link back to yourself in your signature file. This gets you inbound links. And it gets people to visit the site you link to.

Conclusion

It’s important that you do everything listed here. However, writing a bunch of different articles on the same topic. And creating a bunch of forum profiles. And posting your content all over the web is time consuming. And the bad news is that you probably won’t do it.

The good news is that there are automated software programs out there that will do this for you. So my best advice is to automate as much of this as you can. This way you’ll actually do it. By taking these steps you practically ensure you’ll get free traffic from Google.

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