7 reasons why you MUST have your own info product

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Answer this question: What is the number one reason people get online everyday? The answer is simple – they’re looking for information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And to earn some cash for doing it!

What is info marketing?

This is by far the simplest business you can start. You develop a product that is nothing more than information. And people pay you for the information inside it.. Pretty simple, wouldn’t you say?

But how does it all work?

We’ve established that it’s a simple concept. However, to succeed there has to be value in the info you’re selling. So you’ll need to find out what info is valuable. How can you find out what people want?

One very simple method is to do a little research. Head over to ask.com or Yahoo! answers and see what kinds of questions people are asking. You want to find something a lot of people are asking about. Something that most people don’t already know. And provide the answer – in the form of an info product.

Think about this:

Don’t worry! Info product creation is easy… Consider this: An ebook is just a series of articles. So instead of sitting down to write the whole thing. Just try to write one or two articles a day. And when you’ve got a few finished, refine and expand on them and voila! You’ve got an ebook.

So, what’s so great about ebooks? Funny you should ask . . . How about 7 reasons why:

1. Simplicity and ease

As soon as you have the pieces in place, it’s virtually maintenance free. And your customers need very little support. So you can just set it up and let it run. It really is like and automatic money machine.

You don’t have any inventory. There’s nothing to ship. Your business is 100% digital.

2. Product combos

When you have a created a few information products. You can put together bigger more expensive information products. It’s a simple matter to merge a few ebooks into one. And you’ll be able to charge much more for this “new” product. People will be willing to pay a lot more for one big ebook. Versus multiple smaller ones.

3. Resale rights

When you own the product, you can sell resell rights to it. Resell rights are very hot right now, because most people simply don’t have the time, money and effort it takes to create their own products. And what’s more you can charge double, even triple your selling price for resell rights!

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Use part of it to make an autoresponder series. And build an email list that you can sell other products to.

5. More leverage

Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. Then use these to generate leads for the main product. You can give them away or even charge a small amount for them. And it still benefits you because it in a lead-in for the main product. You can even make these viral by allowing your affiliates to give them away. Wait, did I say “affiliates”?

6. An affiliate army

This is one of the biggest reasons of all. If you’ve got products you own. Other people can become your affiliates. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? You can’t do this unless you have your own product.

7. Joint Ventures

OK, this is by far the biggest reason why. The number one way to launch your success is through joint ventures. And this is probably the number one reason to create your own product. Without your own products, you can’t do JVs.

In closing

If you’re not convinced to start selling information products, then you’re either crazy or not listening. 😉 With your own info product you can write your own ticket. Because it’s your business and you control it. So, don’t waste any more time:

  • Head over to Yahoo! answers
  • See what people are asking about
  • Start writing

Don’t make info product creation any more complicated than that. And in no time you’ll have an info product ready to go.

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